Augmented reality

AR mobile apps: Innovative Try-On Hitting the Customer Brand Engagement


Although it is only the beginning, within a few years, Augmented Reality and Virtual Reality have hit popularity across all industries. From education to health, finance to fashion, and real estate to e-commerce, all the sectors are tipping their toes in Augmented Reality development to enhance their brand visibility.

  • The Augmented Reality market worldwide will ascend to $97.76 billion by 2028. (Fortune Business Insights)
  • The Virtual Reality market worldwide will rise to 87.00 billion by 2030. (Grand View Research)

The statistics alone show how far AR and VR excitement goes in delivering seamless user experience. Since user experience plays a crucial role in customer brand management, conventional mobile applications are becoming outdated. AR mobile apps are becoming the new normal in businesses across multiple industries.

AR holds the ability to integrate virtual objects into the real-world surrounding. Its ability to offer a more interactive and realistic user experience drives numerous companies’ fast adoption of AR mobile apps.

AR and VR are bringing fast and cost-effective solutions to multiple issues across different industrial spaces, significantly increasing customer engagement. AR makes it possible for businesses to increase brand awareness among users and engage them more efficiently and quickly.

Here, we will discuss what kind of innovative add-on AR applications bring to the mobile app space and how they increase customer engagement and brand awareness.

VR and AR apps for Business: A Brief Implication

What is a business about? Products, profits, or customers? A company comprises its products or services, sales and profit, and potential consumers. Above all, business is about telling a story to boost user engagement and sales.

Businesses must consider Augmented Reality and Virtual Reality deployment in their business operations to bring improvements in critical areas.

Virtual Reality is a computer-based technology that immerses people in the digital environment. On the other hand, Augmented Reality imposes digital objects on real-world surroundings. The viewer or consumer experiences a different reality that goes hand in hand with his desires and expectations.

Among many, the video game industry is an early adopter of AR mobile apps. And within a few years, many enterprises have embraced a partnership with reputed VR companies one by one.

From manufacturing, automotive, education, Etc., sectors have already been experiencing the benefits of AR-driven mobile applications. Companies can add value to their services and deliver value-added services to their customers.

Both technologies have several use cases for almost all businesses. These technologies dramatically improve human performance, increase productivity, lower costs, reduce project and operational durations and ensure greater engagement of employees on their assigned tasks.

AR Mobile Apps: Increasing Customer Brand Engagement

As technologies are evolving to an advanced level, people have become more inclined to technologies to make their purchase decisions sustainable. AR mobile apps, with their innovative features and functions, are aiding brands to magnify their product specifications uniquely. On the other side, these innovative apps enable customers to make better purchase decisions. Let’s learn how?

Interactive Marketing and Better Consumer Experience

AR and VR offer various advantages for marketing professionals to add more value to their marketing campaigns. AR helps marketers to increase brand awareness and business values through interactive marketing campaigns.

  • People can virtually visualize the product details without visiting the stores physically.
  • It facilitates an everlasting meaningful, and personalized experience for consumers.
  • Interactive shopping always fosters memorable shopping experiences.
  • It levels up brand awareness and value automatically.

A New In-Store Shopping

Integrating Augmented Reality into in-store exploration can offer customers an efficient product purchasing experience. For example, retail stores can provide in-store navigation to their customers through AR mobile apps. Customers can find out their desired product aisle easily using the app.

A cosmetic brand, named Charlotte Tilbury offers innovative AR-powered cosmetic experiences to its consumers. Customers can sit in front of the AR-enabled mirrors to scan the image of their faces. Within a minute, they would see their face with a couple of the brand’s iconic looks. They do not need to wear any makeup physically.

Undoubtedly, the implementation of Augmented Reality is revamping how people shop.

Enhanced Online Shopping Experiences

Online shopping experiences are also evolving with AR deployment. Customers can skip checking out the written product description. Buyers can check out 360-degree 3D product details.

  • It clarifies their ideas regarding the product’s efficacy and usefulness.
  • Customers can virtually try out products like furniture, jewellery, clothes, and makeup.
  • It eliminates all the doubts regarding product purchases.

Hence, Augmented Reality bridges the gap between consumer demand and purchasing conflicts. AR apps create a more engaging customer interaction with the brand. It will indeed boost conversions and revenue to make shopping fun again.

Final Thoughts

AR mobile apps hold immense potential to metamorphose business operations through innovative customer interaction. Companies across the globe are investing in Augmented Reality development to boost customer engagement, generate better brand value, and drive enormous sales.

After all, companies can survive and thrive across the digital realm. And it seems only possible to overcome the hurdles and thrive in the digital sphere by experimenting with Augmented Reality and Virtual Reality.

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