Pinterest Advertising Bans Weight Loss Ads

Pinterest Advertising Bans Weight Loss Ads. Pinterest adds weight loss-related advertisements to their already-banned list, as research from the National Eating Disorders Association indicates a dramatic increase in unhealthy eating patterns during the epidemic, and Pinners embrace radical self-acceptance.

The National Eating Disorders Association’s helpline reported a 40% rise in call volume linked to mental health and eating disorder difficulties in 2020, compared to the previous year. In light of that evidence, as well as more recent developments on Pinterest, the site revised its regulations to prohibit all ads containing images or language associated with weight reduction.

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“As our network of Pinners expands, so do a search”As our community of Pinners grows, so do searches for healthy eating, healthy living, and fitness inspiration. We will continue to provide useful and relevant content to individuals who seek it, while restricting content that demonstrates, rationalizes, or encourages eating disorders and other forms of self-injury. For instance, anytime Pinners search for keywords associated with eating disorders, we filter the results and refer them to professional organizations such as NEDA where they may get more resources. Additionally, Pinterest offers a selection of emotional well-being activities created by specialists in the field, which are accessible straight from our mobile app and website. Pinners may just search for “#Pinterest wellbeing” to learn how to practice gratitude and self-compassion, as well as other interactive practices that can help them improve their mood.”

Pinterest had previously prohibited advertisements that included any of the following:

Pills, supplements, or other goods for weight loss or appetite suppression;

Before-and-after images of weight loss;

Procedures for weight loss such as liposuction or fat burning;

Body shaming, includes images or language that ridicules or denigrates specific body shapes or appearances; and Claims involving implausible cosmetic outcomes.

The revised policy, which prohibits all weight loss-related advertisements, now includes the following:

Any phrase or imagery associated with weight loss;

Any testimonies pertaining to weight loss or the use of weight-loss products;

Any language or imagery that exaggerates or minimizes the virtues of particular physical shapes;

Using the Body Mass Index (BMI) or comparable metrics; and Any product that makes the claim of promoting weight loss by the use of something worn or applied to the skin Pinterest continues to allow advertisements encouraging healthy lifestyles and behaviors, such as fitness products and services, as long as they do not push weight loss. This is a critical adaptation since many young people were cut off from their typical routines and hobbies during the pandemic, which may have been their primary source of exercise. Now, those same young individuals are under pressure to reconnect with their social groups after nearly 15 months away or separated, and many are facing increased body image issues.

Interim CEO of the National Eating Disorders Association, Elizabeth Thompson, stated:

“NEDA applauds this critical step toward promoting the mental health and well-being of Pinners, particularly those effected by diet industry, negative body image, and disordered eating. We believe that this worldwide policy will encourage other organizations and businesses to consider potentially damaging advertising messages and to implement their own policies that result in genuine change.”

The shift makes sense for Pinterest, where the majority of users visit to be inspired, discover new ideas, and seek out optimism. This has long been a distinguishing feature of Pinterest, which is regarded as a positive space by more than 90% of users. Pinterest has previously indicated that favorable online environments have a “halo effect” on the businesses that appear there, which essentially implies that people are more responsive, trusting, and optimistic about them.

Additionally, Pinterest highlighted a search trend that supports the radical self-acceptance movement of body neutrality:

The number of searches for “quotes on a healthy mentality” has increased by a factor of 13 over the previous year.

“Body neutrality” and “stop body-shaming quotations” have increased fivefold in popularity.

Quotes about body acceptance have increased sevenfold, and “self-love illustration art” has gained 63 times in popularity.

To further highlight the trend, Pinterest will include Idea Pins from creators worldwide on the Today Tab throughout the week to exhibit how they are “reimagining their relationship with their bodies.”

Pinterest has been a stalwart defender of brand and consumer safety. Their efforts were recently recognized by brands when TAG bestowed a brand safety certificate on Pinterest, which requires the platform to adhere to stringent requirements. Additionally, Pinterest has announced its intention to join the Global Alliance for Responsible Media by the end of 2020, as well as the launch of a dedicated Brand Safety Hub outlining the platform’s multi-year commitment to keep Pinterest a safe space for companies.

Pinterest is emphasizing the necessity of appropriate policymaking by revealing its own timeline of action and commitment to future measures in order to urge others in the industry to join the push toward brand and consumer safety.

Pinterest Newsroom, Retrieved.

Similar body-positivity and acceptance trends have gained traction across social media platforms, making it impossible for marketers to ignore the shift in customer attitudes. This shift provides businesses with an opportunity to examine their own current messages and join their audiences in focusing on the positive for a change.

Best Social Media Choices for Your Business

Best Social Media Choices for Your Business

Best Social Media Choices for Your Business. For businesses, social networking is a necessity, but which ones are the best? Discovering which social media channels will benefit your business bottom line isn’t rocket science, but it does require a little research and planning.

Recently, a business education and networking group to which I belong hosted a round table series on various online marketing topics like web design, graphic design, Facebook, and e-commerce. Below are given some suggestions for the Best Social Media Choices for Your Business.

Here is what I shared with them.

Best-Social-Media-Choices-for-Your-Business

3 Questions:
The way I approach this topic with my clients is by asking three simple questions. As easy as it sounds, the answers to these questions will guide and point to the right social media channel for your particular business.

  1. Who are your customers? Consider gender, age and demographics for clues about how, or if, they participate on the Internet.
  2. Where do your customers socialize on the Web? For example, some age groups trend toward Facebook while others seek more detailed information, for example, following blogs or engaging in forums related to their interests.
  3. Is your business primarily local or is it available nationally or globally? While geography may no longer be the barrier it once was, factor in culture, language and locality to determine which social media platform hosts your audience.

Research! 
With your answers in hand, conduct some web research to determine which social media platforms are best for your company and clients. It’s simple to find statistics by doing a keyword search.

To get you started, I gathered some basic age statistics for today’s most popular social media channels; however, you can read the entire 2012 social network demographics report on Pingdom.

Pinterest > predominately female audience, 25-44 years old, 50% with kids, and 28% earning over $100k/year. The most popular topics are health, food, travel, and fashion with TONS of referral traffic.

Facebook and Twitter >  same gender distribution: 40% male, 60% female.

LinkedIn > oldest user-based social network with an average of 44 years old, professional, slightly more male than female participants 

MySpace > relaunched in 2013 as a social entertainment network for Generation Y musicians, photographers, entertainers, filmmakers, writers

If you have a clear picture of your customer profile, a little time spent researching various social media channels will quickly reveal where your business might experience the best results and where you need to spend your time.

Can social media boost your bottom line? Without a doubt, but remember all social networks are not created equal.

Pick one or two channels that best fit your business and customer profile and stick to a regular routine.

Remember when it comes to social media — make it real, keep it interesting and stick to it!