Best Social Media Choices for Your Business. For businesses, social networking is a necessity, but which ones are the best? Discovering which social media channels will benefit your business bottom line isn’t rocket science, but it does require a little research and planning.

Recently, a business education and networking group to which I belong hosted a round table series on various online marketing topics like web design, graphic design, Facebook, and e-commerce. Below are given some suggestions for the Best Social Media Choices for Your Business.

Here is what I shared with them.

3 Questions:
The way I approach this topic with my clients is by asking three simple questions. As easy as it sounds, the answers to these questions will guide and point to the right social media channel for your particular business.

1. Who are your customers? Consider gender, age and demographics for clues about how, or if, they participate on the Internet.
3. Where do your customers socialize on the Web? For example, some age groups trend toward Facebook while others seek more detailed information, for example, following blogs or engaging in forums related to their interests.
5. Is your business primarily local or is it available nationally or globally? While geography may no longer be the barrier it once was, factor in culture, language and locality to determine which social media platform hosts your audience.

Research! 
With your answers in hand, conduct some web research to determine which social media platforms are best for your company and clients. It’s simple to find statistics by doing a keyword search.

To get you started, I gathered some basic age statistics for today’s most popular social media channels; however, you can read the entire 2012 social network demographics report on Pingdom.

Pinterest > predominately female audience, 25-44 years old, 50% with kids, and 28% earning over $100k/year. The most popular topics are health, food, travel, and fashion with TONS of referral traffic.

Facebook and Twitter >  same gender distribution: 40% male, 60% female.

LinkedIn > oldest user-based social network with an average of 44 years old, professional, slightly more male than female participants 

MySpace > relaunched in 2013 as a social entertainment network for Generation Y musicians, photographers, entertainers, filmmakers, writers

If you have a clear picture of your customer profile, a little time spent researching various social media channels will quickly reveal where your business might experience the best results and where you need to spend your time.

Can social media boost your bottom line? Without a doubt, but remember all social networks are not created equal.

Pick one or two channels that best fit your business and customer profile and stick to a regular routine.

Remember when it comes to social media — make it real, keep it interesting and stick to it!